Keith L. White Jr.
Enrique B. Ela
Company Co-Founders Keith L White jr. and Enrique B. Ela are currently the only staff members. However they enlist the assistance of numerous industry professionals to ensure all requirements are being met in the most efficient manner. With a background in agriculture, having grown up on a large farm in Georgia, and a father employed with the USDA for over 30 years, Keith has always had a passion for the agricultural process. After attending the University of New Mexico and being introduced to the continent of Africa through classmates who later became dear friends, Keith's interest in what was happening on the continent developed. This interest only grew as classmates returned home to their origin countries and began working for their respective governments. When the opportunity presented itself Keith began taking trips and doing research into what needed to be done to turn the idea of helping these farmers get their product to market into a reality. Due to such strong ties in multiple Central African Countries, Keith has cultivated an environment that allows business to be done in this region with little to none of the typical issues that face companies attempting to do business in Africa. Having owned and managed multiple businesses in the past, spending multiple years in accounting, as well as working as a Transportation Dispatcher in the film industry for major companies including Netflix, Disney, NBC Universal, Fox, and others where he managed 30-50 employees per show, he possess the skills needed to manage successful companies on various scales.
Enrique was born in Rabat, Morocco but grew up in Malabo, Equatorial Guinea. His unique skillset to the business is due to his ability to speak multiple languages after having lived in Argentina, Morocco, Spain, and the US in addition to his home of Equatorial Guinea. During his time in the US, he developed a passion for agriculture while volunteering at La Cosecha CSA in Albuquerque's South Valley, and supporting some of the local farmers. After earning a Bachelors degree in International Relations from the University of New Mexico in 2016, he returned to Equatorial Guinea where he began a career at the Ministry of Foreign Affairs and Cooperation. Having such extensive world experience he has culminated a wealth of knowledge and contacts around the world. Coming from a family of diplomats, he is well versed in the art of negotiation and managing projects from their inception through completion.
Diversified eating habits along with growing social awareness of environmental issues and labor conditions are driving an increased demand to know product origin and improved production transparency on a global scale. This considered, it is the mission of Paraiso Trading to connect Central African Farmers and their high quality organic produce directly to world markets. The company will initially focus on Organically produced Coffee, and Cocoa. However as we grow and add more farmers to our network we will expand our product portfolio.
working with women farmers, as well as priding ourselves on only working with farms and Cooperatives that we have actually visited and exceed our social and transparency standards in accordance with those required to be apart of the global economy.
All of which we are working with to improve sustainability measures, and educating them on environmentally conscious farming practices.
At Paraíso Trading, we understand the history of producing premium coffee. Talented and passionate people are required along the entire supply chain, however, many of those talented individuals have historically been overlooked and underappreciated in the world of Specialty coffee. The farmers, the pickers, and the sorters, those individuals who invest the most labor to get us our much-needed cups of coffee.
We not only promote the product at a higher price to obtain more for their product at its current state, but we also work with farm owners and managers to assist in obtaining certifications to prove their product is being produced in an acceptable fashion by anyone’s standards. Having grown up the son of a sharecropper in the south and a farmer himself, company owner Keith White has lived the frustration of growing some of the highest quality products on the market yet still struggling to make a living while others became wealthy from the very same product. We aim to be a part of the change happening in the specialty coffee industry!
We appreciate our peers in the coffee community who operate transparently, and we hope to contribute to the effort of increasing equity in the coffee industry by continuing to educate. Continuing to educate farmers and others on the benefits of improved sustainability and environmental consciousness so as to improve and maintain agricultural practices for years to come. As well as educating consumers on the history behind their cups of coffee and who is producing it.
Statement of Authenticity
We visit all of our farms and Co-Ops annually to ensure continued compliance and to maintain strong relationships with producers.
Outside of Coffee we work with other Farmers on the continent to educate them on improved Agricultural practices and sustainability measures. Which will lead to improved and increased yields in hopes of introducing their products to global markets.
Micro loans options for women farmers and other small shareholder farms. With loan guidance as needed.
100% of our coffee comes directly from farmers,
farmer owned Co-Ops, or Co-Ops with farmer membership options.